ETF Insight

Rich people pay an advisor 1% a year to answer one question: am I doing this right?

ETF Insight helps you answer it for $6.65 a month. See what you actually own, in plain English, in under five minutes.

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$6.65 /mo

Pro · Cancel anytime

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11,490 analyses run and counting.

What you can't see

You might own the same stocks three times.

VOO and VTI are two of the most popular Vanguard funds in the world. "S&P 500" and "Total Stock Market" sound completely different, so millions of people own both thinking they've covered their bases. Here's what ETF Insight shows you when you actually look.

Portfolio analysis · VOO + VTI

VOO $4,000

VTI $4,000

Overlapping exposure 94.63%

Unique exposure 5.37%

94.63% overlap. Two funds, almost the same exposure. Most people have no idea until they look.

ETF Insight Assistant

"This portfolio shows 94.63% overlap across both funds. That means you're holding the same large-cap exposure twice. Want me to break down where the overlap is concentrated?"

"For context: your $8,000 is essentially behaving like one fund, not two. Whether that's a problem depends on what you're trying to do. If you want broader exposure across the market, you'd want to see what other categories aren't represented here, like international, small-cap, or bonds."

Spots the overlap instantly, explains what it means, and helps you think it through. For education only, not advice.

This isn't a rare case. It's one of the most common portfolio surprises beginners run into. And there's no way to see it without a tool like this.

Sound familiar?

Most portfolios weren't built. They accumulated.

01A fund here because a friend mentioned it.

02One there because it had great returns last year.

03Something from a TikTok video that made sense at the time.

04An old 401(k) you rolled over and never really looked at.

05Before you know it, you own seven things and aren't sure if they actually work together.

What ETF Insight does

Your portfolio. Actually visible.

Enter your funds and dollar amounts. ETFs, mutual funds, and individual stocks all work. Then watch it click.

X-ray your portfolio

See every stock you own, and where they overlap

Find out you own Nvidia six different ways. Or that 40% of your "diversified" portfolio is sitting in ten stocks. Or that the four funds you bought are actually doing the same thing. Most people are surprised by what they find. Either way, you'll know.

Where your money goes

Your portfolio in plain English

See which sectors your money is actually in: tech, healthcare, bonds, international, in real dollar amounts. Without reading a single prospectus.

Historical pattern matching

"Is this 2008 again? Is this the dot-com bubble?"

ETF Insight compares today's market data against decades of history and shows you which past period it most closely resembles, and what happened next. The question every investor is quietly asking. Now you can actually look.

Institutional money flows

Follow where the big money is going

See real-time inflows and outflows across funds, sectors, and asset classes. Where institutional money is moving, and where it's leaving. The same data the pros watch, in a view that actually makes sense.

Growth projections

See where your portfolio could go

Based on your actual holdings, ETF Insight runs thousands of simulations to show realistic ranges for the next 5, 10, 20, or 30 years. The same kind of modeling advisors charge 1% a year for.

AI assistant

Ask anything, get a real answer

Connected to a live financial database, not the open internet. It knows your portfolio and answers in plain English. The questions you'd be embarrassed to ask anyone else. Finally answerable.

The differentiator

The closest thing to having someone look at your portfolio on demand.

Most portfolio tools give you a wall of numbers and leave you to figure it out. ETF Insight's AI Assistant explains what those numbers actually mean, in your own portfolio, in plain English.

Ask things like:

"Am I too concentrated in tech?"

"What's my biggest single-stock exposure?"

"How much of my portfolio is actually international?"

"What categories am I missing entirely?"

For education, not advice. But the kind of education that used to cost $300 an hour.

For the "I just buy VOO" crowd

"But I just buy VOO."

Good. VOO is a fine default. But "default" isn't the same as "decision."

When you buy VOO, you're making a massive bet on US large-cap, tech-heavy, dollar-denominated assets. That might be exactly right for you. Or it might not. ETF Insight helps you see what that actually looks like under the hood.

Not every portfolio needs to be complicated. But every portfolio is worth understanding.

What rich people pay for. What you can have for $6.65. Annual cost comparison \cdot $50,000 portfolio example. Financial advisor (1% AUM) $500/yr Portfolio analysis software (Bloomberg, Morningstar) $300 to $600/yr One hour with a fee-only advisor $250 to $400 ETF Insight Pro (full access) $6.65/mo The tools institutional investors use have been out of reach for most people. ETF Insight changes that.

Before you start.

Do I need to connect my brokerage?+

No. You enter your funds and dollar amounts manually or drag and drop a screenshot or PDF. ETF Insight never touches your accounts.

What about mutual funds or individual stocks?+

Yes to all three. ETFs, mutual funds, and individual stocks can mix in the same portfolio. Most tickers are supported, though a very obscure one might not be.

Is this financial advice?+

No. ETF Insight is a portfolio analysis tool for education. It's not an RIA, not an advisor, and doesn't give personalized recommendations. For personalized advice, see 1:1 planning.

What can I try before paying?+

You can analyze up to 2 ETFs with no account and no credit card. You'll get a limited view of the analysis. To unlock the full tool (drag-and-drop entry, full portfolios, the AI assistant, historical pattern matching, and everything else), Pro is $6.65/month. Cancel anytime. For the current breakdown, head to etfinsight.org.

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